A jar of a rare batch of manuka honey costs about $ 1800 in London stores, making it one of the most expensive products on the planet…
Last week, the very rare and most expensive “Rare Harvest” manuka honey from “The True Honey Co.” appeared on the shelves of “Harrods” stores. The price of a jar of 230 grams costs 1390 GBP or 1800 US dollars. Despite the huge price tag, orders come , and a limited supply of 1000 cans is sold out very quickly.
“One customer pre-ordered 10 jars a week before they went on sale at “Harrods”,
and someone else got six jars
from “Selfridges”, said “True Honey Co” CEO
Jim McMillan.
This honey has the highest unique manuka fac-
tor (UMF) – 31+, more than six times more than other manuka honey varieties commonly sold in supermarkets.
UMF is the level of purity of active
properties of manuka honey.
Manuka Honey is obtained from the nectar of Manuka trees (Leptospermum scoparium), and
in addition to the traditional components of ho-
ney, it contains an additional antimicrobial com-ponent. Its unusual properties they were first established by Professor Peter Molan from New Zealand in the 1980s, when the latter realized that the effect of this honey persists even after removing hydrogen peroxide from its composition. The reason for this antimicrobial activity remained a mystery for many years, until in 2008, two independent and non-cooperating laboratories found the presence of methylglyoxal (MGO) in Manuka honey, a key component of it.
“Rare Harvest” is produced in Ahipara (Northland, New Zealand), although its exact source is kept secret.
MacMillan also said that the company has made
a lot of effort to spread build your hives in the center of the most environmentally friendly pla-
ces in the country, in very remote areas. This means that the level of contamination of the nectar is almost absent, it is incredibly clean and has an amazing taste.
“I can’t say that all “Rare Harvest” customers eat
it with toast in the morning. Some people who buy honey may do this, but many of them are more likely to keep it as a collector’s item or leave it for a special occasion. I constantly consume honey at home, but this variety was not common on my breakfast table. Personally, I think the best way to eat it is just to eat a very small teaspoon, gently savoring the sweetness so that you can fully experience the taste, “ he explained.
At first, MacMillan found it difficult to guess how many people are willing to pay such an impressive amount for honey, because a kilogram of “Rare Harvest” costs about 7,500 us dollars.
“I believe that there are actually quite a large number of people with relatively high incomes who want to buy the best of what they like and enjoy. And if there are experts in the world of good and very expensive wine, then there will be those who collect honey, they are the target audience of “Rare Harvest” “, he said.
Although honey is not worth as much as gold, but when we are talking about food products, “Rare Harvest” is not inferior to it in price.
There are other expensive foods in the world.
For example, experts and lovers of Wagyu beef pay up to $ 630 per kilogram of meat, and
saffron, the most expensive spice in the world,
is sold for about $ 1 per gram or $ 1000 per kilo-gram. But these prices seem small compared to the world’s most expensive food — black caviar of the Iranian Beluga. The cost of one kilogram exceeds $ 40 500.